The ingredients are guaranteed to outlast the packaging.

I was at Costco recently to pick up some stuff and while browsing the aisles saw seemed to be an ironic product. It was labeled as being a plastic package opener and touted the line "Never struggle with plastic packages again!". One would expect that purchasing this product would make opening packages easier, however the item itself is in a hard, clam shell molded plastic package that has no easy means of opening! I think this would definitely be an incongruity between the actual result and the normal or expected result. Amazon announced yesterday a line of 'frustration-free packaging'. Retailers usually demand that manufactures make these large packages for small items (e.g. memory cards, CDs, small electronics) to reduce the ease of shoplifting. Since Amazon.com does not tend to have this kind of a problem and having a fair amount of marketing/retail muscle itself is trying to get manufactures to really reduce the amount of materials needed. Amazon itself has been faulted in the past for using large boxes with a pile of air-filled plastics sacs to ship small items, though in some defense there can be an economical factor regarding stocking only a few standard sizes of boxes whereas multiple sets would increase handling costs to a degree much higher than the postage saved.